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The 71 st edition of Mifed (International cinema and Multimedia Market) will take place from the 12 th through the 16 th of October 2004 at Milan Fairgrounds.
There is a compact and solid registration on the part of European companies in this historical movie market, with particular emphasis on a strong presence of the leading French and German companies, such as Pathé, Celluloid Dreams and Bavaria.
High quality market premières are guaranteed, with “hot titles” such as Venice prize-winner
Vera Drake directed by Mike Leigh, The Bridesmaid by Claude Chabrol, Dogora by Patrice Le conte, Mar adentro by the spanish director Alejandro Amenábar, and The ninth day by Germany's Volker Schlöndorff.
The Asian presence, numerous notwithstanding the recent Pusan Film Festival, is a clear signal of continuity with the past edition of Mifed, which had already registered a very strong increase of companies from this area, with particular emphasis on China's first entry as a seller in the history of Mifed, as well as being present with a large delegation of buyers.
A new initiative, Location & Connection, has brought about the return to Mifed of Film Commissions, an ever-increasing reality in the panorama of international film production,
71st Mifed numbers:
Exhibitors 142
First market screenings 134 (60% sul totale)
Screenings 333
Films 222
Program of Mifed 2004 Conferences
Wednesday October 13th, 3 pm, Sala Africa
FUTURE FILM FESTIVAL presents the 7th edition of the event, with news,
confirmations and an outline of the Italian digital production.Organizzatore: Future Film Festival
Organizer: Future Film Festival
Thursday October 14th, Friday October 15th
Program of Mifed 2004 Conferences in cooperation with IBTS-Crossmedia Marketplace
On occasion of its 71st edition, MIFED is pleased to announce the conferences programme organized in cooperation with IBTS-Crossmedia Marketplace .
The programme focuses on the most interesting evolutions of cinema and audiovisual media technologies. It captures emerging trends thanks to the participation of Italian and International speakers and experts to large-scale debates or targeted workshops. These offer a unique opportunity for acquiring updated and in-depth information on digital trends, technological opportunities and business models with one eye focused on technology and the other on the factors that have turned a product into a case history of success.
D - CINEMA
D-Cinema 4th International Forum:
New marketing and film promotion tools
After The Blair Witch Project, which proved the enormous potential of the web to launch a new film on an international scale, interactive media have definitely become necessary tools for product marketing. Web and wireless offer a range of solutions to generate expectation, curiosity and entertainment, and are used both from the majors and from the independents.
Which are the most innovative models, which are the most interesting experiences?
Thursday, October 14th, h. 9.45 am – 1.00 am, SALA AFRICA, PALAZZO AFRICA
Discussion leader: Felice Pesoli , Consultant, Palomar, Roma
Participants: Aldo Lemme , Marketing Manager, Columbia TriStar Films Italia, Rome: Interactive medias in the film industry: an opportunity still to explore ; Ernesto Grassi , Director, Theatrical Department Eagle Pictures, Rome: «The passion of Christ» case history ; Matteo Bittanti , Researcher New Media, Iulm, Milan: Trans-media contamination: the film industry challenge in the age of videogames ; Paola Liberace , Journalist and Media Expert, Rome: From big to mini screen: information, promotion, emotion ; Sara Passarella , Manager Walt Disney Internet Group Italian Market, Milan: Internet, mobile: Disney movies ; Peter Kruger , Broadband Media Manager, Tiscali, Rome: Is it possible to compete with P2P? “For free” doesn't always mean “good”
Audiovisual and cinematographic production: new instruments and financing models
A conference to inform about investment program aimed to support cinema production, with a special focus on digital cinema's evolutions.
Financing models for the film industry are changing. Which are the current trends? Which are the guidelines in different European countries, both on Community and on national scale? Which are the available funds and how do they work? Which changes will the Urbani Law bring to Italy?
Thursday, October 14th, h. 2.30 pm – 6.00 pm, SALA AFRICA, PALAZZO AFRICA
Discussion leader: Giacomo Mazzone , Assistant Secretary General and Head of Strategic Audit, European Broadcasting Union, Grand Saconnex Geneva
Participants: Gaetano Blandini , General Manager, Direzione Generale per il Cinema - Ministero per i Beni e le Attività Culturali, Rome: New perspectives for the re-launching of Italian cinema ; Alessandro Signetto , Director, Antenna Media, Turin; Alessandro Usai , General Manager, Cinecittà Holding, Rome: Italian cinema speaks European ; Catherine Buresi , Chief Executive, EAVE - Les Entrepreneurs de l'Audiovisuel Europeen», Bruxelles: The local and regional funds for cinema in Europe ; Romano Franza , Manager for Cinema and Theatre Credit Department, BNL, Rome: BNL Cinema Finanincg Activities ; Matteo Morozzo , Director, Roma Film Finance, Rome: Different cinema financing methods: a comparative look; Gianfilippo Pedote , Producer, Compagnia Gagarin, Milan: «Fame chimica»: new production models ; Roberto Santaniello , Director, European Commission Representative, Milan: The new Media programme 2007-2013; Massimiliano Lisa , Managing Director, Gruppo Editoriale IHT, Milan: Public Financing: lights and shadows
Digital archives - Campus
Conditions of art and perspectives of development for digitalization, recording, restoration, preservation and elaboration of cinema and tv works. The constant growth of quality standards and the parallel speeding up of processes. The Digital Intermediate revolution.
Friday, October 15th, h. 9.45 am – 11.45 am - Campus
Discussion leader : Fabrizio Pistone , Proxima, Rome
Participants : FabrizioPistone , System Administrator and Filmscanner Supervisor, Proxima, Rome: Digital Intermediate: processes, advantages and results ; Antonio Greco , Product Manager, Videoprogetti, Rom e, Mauro Elefante , Demo Artist, Videoprogetti, Rome: New perspectives for digital cinema restoration and a better preservation of the works; Andrew Johnston , Sales Manager, Filmlight, Rome : The digitalization of cinema and television images
New cinema and new languages
The added value of digital, not only with regard to the economical point of view, but also to the evolution of cinematographical language.
Presentation of successful case histories, discussions, speeches of directors and creatives who work in this field.
Friday, October 15 th, h. 2.30 am – 6.00 pm, SALA AFRICA, PALAZZO AFRICA
Discussion leader: Gianni Canova , director Duellanti and Professor IULM, Milan
Participants: Christian Uva , Researcher, Rome: Ibridazioni ; Renato de Maria , Director, Rome: Paz! Non solo Paz ; Piero Golia , Director, Los Angeles: I survived to killer shrimps ; Angelo D'Alessio , Consultant National School of Cinema - Digital Cinema Department, Rome: Digital cinematography: new jobs and new professionals – methods and tools for the training; Franco Bertini , Screenplayer, director and writer for theatre, Rome: «Tutto in quella notte»and «69 prima» ; Guido Morbello , Professor and collaborator DAMS, Turin: New communication horizons for film language ; Paolo Angelini , Director, Bolonia: «Paris Dabar»: a low budget cult movie ; Enzo Aronica , Director, Neverland, Rome: Digital paths ; Independent Directors and Producers group , Fluid Video Crew, Rome
To produce a tv serial with 3D animation
in cooperation withAsifa Italia
Starting from the production situation on international and national scale, some basic issues are suggested: to increase the value of the specificity of the medium, to identify different channels and targets, to evaluate stylistic innovative solutions.
Saturday, October 16th, h. 9.45 am – 1.00 pm, SALA NAVA
Discussion leader : Laura Fiori , Art Director Animation, National School of Cinema, Turin
Participants: Laura Fiori , Art Director Animation, National School ofCinema, Turin: Why in 3D? Questions and proposals to set off the use of 3D animation; Alfio Bastiancich , Director, Cartoon on the bay and consultant RAI Trade, Rome: Is the future 3D? ; Ernesto Paganoni , Author and Animator 3D, Milan: Scripts, characters, stories for 3D: authors' proposals and production houses' demands; Giovanna Milano , Animation Consultant, Redcastle Mediaconsulting, Paris: Valuation methods for projects of animation tv serial in 3D ; Ugo Rietmann , CEO, Lumiq Studios, Turin: Lumiq Studios: a new reality for Italian animation ; Marco Bigliazzi , Author e Produttore indipendente, Fulmini & Leopardi, Pisa: The role of the producer. The Fulmini & Leopard experience.
Parallel events
Tuesday October 12th, 7.30 pm, Inaugurational evening, The ways of the East, Cinema Gnomo, Via Lanzone 30, Milano
On the occasion of "The ways of the East" and to coincide with MIFED (International Cinema and Multimedia Market) one could not miss a Festival that showcased the best of the cinema recently produced in Asia.
To carry tokens and peculiarities of peoples beyond their land of origin, through a highly expressive artistic form like that of cinema, is a way to boost comparison with other cultures, meant as an exchange not only of intellectual themes, but also of commercial and economic contents.
The Festival will last until the 17 th of October and will be an important opportunity to promote an as yet little known cinema among the vast Western audience. It is in Asia that some of the masterpieces that traced the recent history of the art of film were produced during the last few years, and a prestigious showcase like that of Milan proves ideal for presenting the multifaceted Eastern cinema.
The festival programme proposes a plurality of genres, ranging from comedy to historical, testifying to the richness and dynamism of contemporary Asian cinema.
Thursday, October 14th, 6.30 pm and Friday October 15th, 4.00 pm
Emerging European Filmmakers, Fnac, via Torino, Milano
As in the past edition, Fnac shop in via Torino will host films by the young directors winners of Emerging European Filmmakers competition, organized by Mifed in cooperation with Fondazione Centro Sperimentale di Cinematografia. After a presentation of the competition to Milan public during Thursday afternoon, a “marathon” of the selected short films will start and will continue untile Friday afternoon.
si darà il via ad una maratona dei cortometraggi selezionati che proseguirà fino al pomeriggio successivo.
Milan, October 2004
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